Step 2wo shoes

Step2wo is a British children’s footwear label which was launched for Spring/Summer 2007 which is recognised for its edgy, yet elegant approach. It was created to fill a gap in the market for stylish parents looking for fashionable, high quality shoes for their children.

Lulu and Nick Rayne, Step2wo’s creators, are part of a British shoe making family spanning four generations, giving them unrivalled expertise in this area. The designs are always on trend, often mirroring adult fashion trends, but with a child-like edge. It is easy to picture Step2wo’s designs sitting alongside leading adult fashion footwear labels. Detailing, which is a key consideration in adult footwear brands, is often missing from children’s footwear brands, however Step2wo are known for their cool and interesting detailing which ranges from embedding crystals into heels to combining textures like velvet and patent leather on the same shoe.

As a high fashion brand, the importance of never repeating a style from season to season makes each Step2wo collection as innovative and exciting as the previous collection. Comfort and quality are the trademark of any Step2wo shoe or boot. This is why many of the styles continue to be produced in specialist factories in Italy, Spain and Portugal, which are known for their quality production. The shoes are durable, using only the softest of leather and are made to last. They provide a child’s growing foot with much-needed support, ensuring that they can be worn all day, every day.

The Summer collections typically comprise sandals and pumps for girls in a wide range of colours, materials and textures and for the boys there are colourful shoes and sandals designed to work for any occasion. The Winter collections focus primarily on boots including ankle and knee high boots in warm, seasonal tones as well as specially designed shoes for the party season.

The shoes are available as first walkers up to teenage sizes, with many styles going up to a size 40. Step2wo is priced at the mid to high end of the market, yet as the shoes are made using the highest quality materials, they are designed to last, making them excellent value for money.

Step2wo has a popular celebrity following and are regularly worn by the children of David and Victoria Beckham, Jude Law and Sadie Frost, Geri Halliwell, Take That and many more. Although the brand only launched a short time ago, it is already sold in many leading retailers throughout the UK and Ireland including Selfridges, Harvey Nichols and Brown Thomas in Dublin and Cork as well as prestigious retailers worldwide.

The fashion range, also represented by Brand Stable worldwide,will be launched within wholesale with SS16 in UK via Alex and Alexa, Childs Play, Chocolate, Avenue to name a few.

Iconic styling that transcends all ages.