Herno’s product comes from Giuseppe Marenzi’s inspiration, pushed both by his own commercial ability and by his wife’s technical knowledge. Feeling the urge to deeply bond with their place of origin, and inspired by the Erno river that flows through the town, they decide to name the product that best suits the Lago Maggiore, the raincoat, Herno.
The H harmonizes the name, internationalizing it.
Right from the beginning, there were all the values that are still fully present in Herno S.p.a.:
- Strong grounding to the territory
- Pursuit of functionality beyond just esthetics
- Preservation of creative and productive control
The second generation represented by Claudio Marenzi, after 60 years of brand history, grows in the awareness of all these values, delineating its philosophy.